Entertaining an audience in a retail environment is sometimes the difference between making a sale or not. Creating the right retail experience using entertainment technology requires an understanding of the possibilities and the ability to communicate the final result.

Noisebox has been involved in many design/implementation projects for over a decade. We have added our stamp to many successful retailers by creating dynamic environments using sound, vision and lighting components.

Retail sound and vision is about selecting the right product... of course not all new technologies are suitable and many fall short of their intended use. Who else better to ask about the successful implementation and long term maintenance of a particular product than someone who is involved with the technical issues on a daily basis?

Retail sound can be delivered in many ways, distributed audio for music and announcements such as found in department stores requires speaker placement maximising coverage at very low volume. Retail, sound-reinforcement can be high sound pressure levels for music retailers or performance style systems for in-store performances by music artists. Both require an intimate knowledge of not only the technology but the suitability of the equipment from an operators and users perspective; this knowledge only comes from experience.

Retail vision provides the retailer with entertainment and infotainment opportunities. Large format flat screen and rear projection displays can command enormous attention; the challenge is planning and maintaining the back of house areas of content and control. Placement of displays are given a very high priority, elements of natural light and glare are of particular concern.

Music retailers uniformly agree Listening Stations are a proven way of stimulating sales in a music retail business. Noisebox is Australia's leading DVD and CD Audio systems supplier with Listening Station solutions to suit many applications, from our own Noisebox brand to the Nakamichi range of products the opportunities to use an interactive sales tool has been extremely well received.

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